NOVENTTA
Brand Identity & Art Direction
A precision-driven approach focused on geometry and harmony.
A contemporary social club identity where ’90s nostalgia, nightlife, and sophistication meet through a new visual language.
(Research)
Exploring the cultural codes of the ’90s and the expectations of a more mature audience to create a nightlife experience driven by nostalgia without feeling retro.
(Experiment)
Reinterpreting nostalgic references through elegant typography, deep color, halftone textures, pixelation, and distorted imagery to create a system that feels both familiar and unexpected.
(Results)
Scope
Brand Identity + Art Direction
Experience
Social + Nightlife
