Eterna
Brand Identity & Merch
A social identity where intimacy, ritual, and nightlife come together to turn every gathering into something worth remembering.
(Research)
Exploring the rituals behind social gatherings — from shared tables and wine to conversation and nightlife — to redefine Eterna as a more mature and distinctive social experience.
(Experiment)
Building an expressive visual system through deep burgundy tones, elegant typography, symbolic graphics, and tactile applications that balance sophistication with a playful edge.
(Results)
Scope
Rebranding + Art Direction
Experience
Social + Nightlife
