Festival de la Confluencia
Brand Identity
A festival identity where music, culture, and territory converge into one vibrant world built to be explored.
(Research)
Exploring Neuquén’s landscape, culture, and festival ecosystem to build an identity rooted in place while connecting music, art, movement, and new audiences.
(Experiment)
Creating a colorful visual system through bold typography, illustrated characters, graphic landscapes, and modular codes that adapt across stages, maps, tickets, merchandise, and digital communication.
(Results)
Scope
Festival Identity
Experience
Culture + Live Experience
